Study Buddies Podcast Social Media Refresh

Witty, insightful, and refreshingly lighthearted, the Study Buddies Podcast is hosted and produced by Taylor and Paola, two lifelong friends who love bringing their listeners the latest in science and psychology (with some laughs on the side). In anticipation of their season 2 launch, Taylor and Paola wanted to "refresh" the Study Buddies brand* as well as be more present and interactive with (and grow) their listeners on social media.

After a few meetings to pick their brains on what their podcast (and truly what the concept of Study Buddies) meant to them, I used this insight to brighten up their aesthetic, ensuring their playful personalities - and bright minds - shone through. With our sights set on a pre-season photoshoot** to utilize as promotional assets, I helped provide direction with ideas in mind on how I'd incorporate the photos into the refresh. We developed playful posts and videos to promote the new season, ultimately continuing with fun, animated episode teasers throughout the season.

Swipe through the gallery above to see the evolution of the Study Buddies brand aesthetic / social media visuals. Keep scrolling down to check out some of our episode content, promo videos, and more!

*original branding/design work by @_monicarae_

**photography by @sherrylynnphotographyct